RB2B Pricing (2026): Real Costs, Credits & Overages
RB2B pricing looks simple on the surface and gets complicated exactly where it costs you money: credits, overages, and the gap between plan tiers and actual person-level coverage. Here's the full breakdown as of July 2026, the math to run before buying, and where the price sits against alternatives. (Transparency note: we make Beam, a competitor. The RB2B numbers below come from public pricing pages and independent reviews, and we've linked our sources; verify on RB2B's site before purchasing.)
RB2B Plans at a Glance (July 2026)
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo | 150 resolutions/mo, company-level only (person-level removed from free tier in the January 2026 update) |
| Starter | $79/mo | 300 resolutions, LinkedIn profiles |
| Pro | $149/mo | 600 resolutions, business email data; scales to $399/mo for 2,500 |
| Pro+ | from $199/mo | 600 resolutions with premium data waterfall; enterprise scaling for high-traffic sites |
On top of the tiers: overage charges of 25 to 45 cents per resolution when you exceed your allocation, and credits do not roll over between billing cycles.
The Three Costs the Pricing Page Undersells
The coverage gap. A "resolution" is charged when RB2B identifies a visitor, but independent reviews put person-level identification at roughly 5 to 20 percent of US traffic on standard plans, rising to a reported 35 to 45 percent on Pro+. So the meaningful comparison isn't price per credit, it's price per usable identified person, and that depends heavily on your traffic. Our guide to match rate math shows how to compute it properly.
The US-only ceiling. Person-level resolution works only on US traffic. If 30 percent of your visitors are international, that share of your traffic can never produce the person-level data you're paying for.
The quality tax. Reviewers consistently flag noise in the resolution stream: bot traffic, invalid emails, incomplete profiles. Each one still consumes a credit. On a 300-credit Starter plan, a 15 percent noise rate is effectively a $12 monthly surcharge before you've contacted anyone.
The Math to Run Before You Buy
Take your monthly unique visitors, multiply by your expected US share, multiply by the coverage rate for your intended tier (use 10 percent as a sober midpoint for standard plans), and you get expected identified people per month. Divide the plan price by that number for your true cost per identified person. A site with 5,000 monthly uniques, 70 percent US traffic, on Starter: roughly 350 potential resolutions against a 300-credit cap, at $79, before noise. Run your own numbers; they decide the tier, or whether RB2B fits at all.
How RB2B Pricing Compares
Against company-level tools, RB2B's premium is the person-level data: Leadfeeder starts at €99 a month (billed annually) but names companies, not people. Against Beam, the comparison is direct since both are person-level: Beam runs $0 for 10 identified visitors, $19 for 50, and $49 for unlimited, flat with no credits or overages, and includes matched social profiles plus AI-drafted outreach with each identification. The full feature comparison is in Beam vs RB2B, and the broader switching case in our RB2B alternative guide.
Is RB2B Worth It?
Honest answer: for a US-focused SaaS with real traffic volume and an SDR team working Slack alerts, RB2B's Pro+ tier delivers person-level coverage that justifies its price for many teams. For founders, international sites, or anyone who'd rather not do credit math, the value case weakens fast. Both RB2B and Beam have free tiers; the cheapest decision is running both for two weeks and comparing identified people per dollar on your actual traffic.
FAQ
How much does RB2B cost? As of July 2026: free (150 company-level resolutions), Starter $79/mo (300 resolutions), Pro $149/mo (600, scaling to $399 for 2,500), Pro+ from $199/mo with premium data. Overages run 25 to 45 cents per resolution.
Does RB2B have a free plan? Yes: 150 resolutions a month, but company-level only since January 2026. Person-level identification requires a paid tier.
Do RB2B credits roll over? No. Unused resolutions expire at the end of each billing cycle, and exceeding your cap triggers per-resolution overage charges.
What's a cheaper alternative to RB2B? Beam offers person-level identification from $0 (10 identified visitors a month) to $49 (unlimited), flat pricing with no credits, including social profile matching and AI-drafted outreach.
tired of credit math? try flat. person-level identification from $0, unlimited at $49. get started free →