The Best RB2B Alternative in 2026 (Starts at $0)
If you're searching for an RB2B alternative, you probably hit one of three walls. Your traffic isn't all US-based, so person-level identification stopped at the border. Your credits burned out mid-month and the overage math got uncomfortable. Or you got a list of names and realized RB2B's job ends exactly where your actual work begins: you still have to find each person, research them, and write the outreach yourself.
None of these are dealbreakers for every team. But if any of them made you open a search tab, here is an honest comparison and a look at Beam, the alternative built for founders who want the identification and the outreach in one loop.
TL;DR: RB2B is a solid pick if you have high US traffic volume, an SDR team to work the list, and budget for Pro+ where person-level coverage gets meaningful. Beam is the better fit if you're a founder or small team that wants person-level identification plus ready-to-send outreach drafts, starting free and topping out at $49 a month. If raw company-level volume on a free plan is all you need, RB2B's free tier actually gives you more names per month than Beam's.
What RB2B Does Well
Credit where it's due. RB2B put person-level visitor identification on the map. Adam Robinson built the category's loudest brand on LinkedIn, and the product delivers what made it famous: it tells you which specific people visited your site, not just which companies.
The Slack integration is genuinely slick. Identified visitors drop into a channel in real time, which fits how sales teams already work. The free plan is generous on volume, currently 150 resolutions a month, and setup is a simple script install. For a US-focused SaaS with an outbound team ready to act on every alert, RB2B does its one job well.
Where RB2B Falls Short
These are the complaints that show up consistently in reviews and comparison research, current as of July 2026.
Person-level identification is US-only. RB2B resolves individual identities only when the visitor's IP can be confirmed inside the United States. If a meaningful share of your traffic comes from Europe, Asia, or anywhere else, those visitors stay anonymous or resolve to company names at best.
Person-level coverage is thinner than the marketing suggests. Across independent reviews, RB2B identifies roughly 5 to 20 percent of US traffic at the person level on standard plans. The premium resolution waterfall on Pro+ pushes that to a reported 35 to 45 percent, but that tier starts at $199 a month for 600 resolutions.
Credits burn fast and don't roll over. Pricing runs from a free company-level tier to Starter at $79 a month for 300 resolutions, Pro at $149 for 600 (scaling to $399 for 2,500), and Pro+ from $199. High-traffic sites hit caps quickly, overages run 25 to 45 cents per resolution, and unused credits vanish at the end of each cycle. Reviewers also flag lead quality issues: bot traffic, invalid emails, and incomplete profiles eating into the credits you paid for.
It identifies, then stops. This is the structural one. RB2B hands you a name and a LinkedIn URL. Finding the right way to reach that person, figuring out what they care about, and writing the message is entirely on you. For a sales team with SDRs, that's fine. For a founder doing outreach between product work, it's the difference between a tool you use daily and a Slack channel you eventually mute.
Also worth knowing: a January 2026 update removed contact-level data from RB2B's free tier, so the free plan is now company-level only.
Beam: The RB2B Alternative That Closes the Loop
Beam starts from a different question. Not "who visited?" but "who visited, and what do I say to them?"
The loop runs in three steps. Beam identifies who is on your site in real time, with names, companies, and the page they're reading. It auto-matches their social profiles across LinkedIn, X, Instagram, and more than ten other platforms, so you know where each person is actually active. Then it drafts the outreach for you, based on their recent posts and your product context, in your voice. You edit if you want and send manually from your own account in one click. No automation touches your LinkedIn, which also means no ban risk.
On coverage, Beam's published range is 60 to 80 percent of visitors identified on average, using multiple identification layers with LLM fallback enrichment. That's a vendor claim, same as RB2B's numbers are vendor claims, and the two companies measure differently. The honest advice: both tools have free plans, so run both on your traffic for two weeks and count what comes out. Your traffic mix is the only benchmark that matters. Our setup guide covers what realistic match rates look like across the industry.
On price, the gap is hard to ignore. Beam's Pro plan is $19 a month. RB2B's cheapest paid plan is $79, and the tier where person-level coverage gets serious is $199 and up.
RB2B vs Beam: Side-by-Side
| RB2B | Beam | |
|---|---|---|
| Identification level | Person (US only), company elsewhere | Person |
| Published match rate | 5–20% of US traffic (35–45% on Pro+) | 60–80% of visitors (vendor claim, test both) |
| Free plan | 150 resolutions/mo, company-level only | 10 identified visitors/mo, person-level, AI outreach included |
| Paid entry | $79/mo (300 resolutions) | $19/mo (50 identified visitors) |
| Top standard tier | $199–$399+/mo, credit caps, 25–45¢ overages | $49/mo, unlimited identified visitors |
| Outreach | Not included, you work the list | AI-drafted replies, sent manually from your account |
| Social matching | LinkedIn profile | LinkedIn, X, Instagram, Slack, Facebook, 10+ platforms |
| CRM sync | Slack-first, integrations available | HubSpot, Salesforce, Pipedrive, webhook, CSV |
| Compliance | US-focused model | GDPR and CCPA compliant, data never resold |
Pricing and coverage figures current as of July 2026. Both vendors change plans; check their pricing pages before deciding.
Switching Takes One Afternoon
There's no migration project here. Beam installs with one line of HTML on any stack, WordPress, Shopify, Webflow, Framer, Next.js, or plain HTML. The first identified visitor typically shows up within 30 minutes, and you'll get an email when it happens. Your identified visitors sync to HubSpot, Salesforce, or Pipedrive in one click, and once the feed is live, our guide on follow-up sequences that convert shows you exactly what to do with it. If you're comparing more than one tool, our breakdown of how visitor identification works under the hood gives you the questions to pressure-test any vendor with.
FAQ
Is there a free RB2B alternative? Yes. Beam's free plan includes 10 identified visitors a month at the person level, with LinkedIn and X profiles and AI-drafted outreach included. No card required. RB2B also has a free tier, but since January 2026 it's company-level only.
Does RB2B work outside the US? RB2B's person-level identification only works for US traffic. Visitors from other regions aren't resolved to individuals. If your audience is international, that's the first thing to test in any trial.
How is Beam different from RB2B? RB2B identifies visitors and hands you the list. Beam identifies visitors, finds where they're active across 10+ social platforms, and drafts the outreach for you to send from your own account. Beam's paid plans also start at $19 versus RB2B's $79.
Which is more accurate, Beam or RB2B? Both publish their own numbers: RB2B reports 5 to 20 percent person-level coverage of US traffic on standard plans, Beam reports 60 to 80 percent of visitors identified on average. Methodologies differ, so run both free plans on your own site and compare. Two weeks of your real traffic beats any vendor benchmark.
see who's on your site right now. beam identifies your visitors, finds their socials, and drafts the reply. free to start, no card needed. get started free →