Beam vs RB2B: An Honest Comparison From the Beam Team
Full disclosure before anything else: we make Beam. You should read this page the way you'd read any vendor's comparison, with one eyebrow raised. What we can promise is the comparison we'd want if we were the one choosing: real pricing, real limits on both sides, and a clear answer on when RB2B is the better pick. Yes, that happens.
Beam vs RB2B is the closest matchup in visitor identification, because both tools answer the same question: which specific people are on your site right now? The differences are in coverage, price, and what happens after the name shows up.
TL;DR: Choose RB2B if your traffic is overwhelmingly US-based, you want high raw volume on a free plan, and you have SDRs who live in Slack and handle outreach themselves. Choose Beam if you want person-level identification with the outreach drafted for you, flat pricing from $0 to $49 a month, and a tool one person can run without a sales team behind it.
Where RB2B Is Genuinely Strong
RB2B built this category's awareness almost single-handedly, and the product has real strengths. The Slack-first workflow is excellent for sales teams: identified visitors stream into a channel where reps already work. The free tier is generous on volume, 150 resolutions a month as of July 2026 (company-level only since the January 2026 update). And on Pro+, the premium resolution waterfall reportedly reaches 35 to 45 percent person-level coverage of US traffic, which is strong for an identity-graph approach.
If that describes your setup, a US-heavy SaaS with an outbound team, RB2B is a legitimate choice, and our RB2B alternative guide covers that fit in more detail.
Where the Two Tools Split
Coverage model. RB2B resolves individuals only on US traffic, by design. Standard plans identify roughly 5 to 20 percent of that US traffic at the person level. Beam publishes an average of 60 to 80 percent of visitors identified, using layered identification with LLM fallback enrichment. Both numbers are vendor claims measured differently, and the honest move is running both free plans on your own traffic for two weeks. Our guide to person-level visitor identification explains why match rates vary so much between vendors.
What happens after the name. RB2B hands you a name and a LinkedIn URL, and its job ends. Beam continues: it matches the visitor's active profiles across LinkedIn, X, and 10+ platforms, then drafts a reply in your voice based on their recent posts. You edit and send from your own account in one click. Beam never logs into your accounts and never automates sends, so there's no ban risk on your profiles.
Price shape. RB2B runs credit tiers: $79 a month for 300 resolutions, $149 for 600, up to $399 for 2,500, with overages at 25 to 45 cents per resolution and no rollover. Beam runs flat plans: free for 10 identified visitors a month, $19 for 50, $49 for unlimited, with team seats and API access on the top plan.
Beam vs RB2B: Side-by-Side
| Beam | RB2B | |
|---|---|---|
| Identification | Person-level | Person-level (US traffic only) |
| Published coverage | 60–80% of visitors on average | 5–20% of US traffic (35–45% on Pro+) |
| Free plan | 10 identified visitors/mo, outreach included | 150 resolutions/mo, company-level only |
| Paid plans | $19/mo (50) · $49/mo (unlimited) | $79–$399+/mo, credit-based with overages |
| Outreach | AI-drafted, sent manually from your account | Not included |
| Social matching | LinkedIn, X, Instagram, 10+ platforms | |
| Delivery | Live feed, email alerts, CRM sync | Slack-first |
| CRM | HubSpot, Salesforce, Pipedrive, webhook, CSV | Integrations available |
| Compliance | GDPR and CCPA compliant, data never resold | US-focused model |
Figures current as of July 2026; both products change, verify on the pricing pages.
The Two-Week Test We'd Actually Run
Install both free plans on the same site (each is one script tag). After two weeks, compare three numbers: how many visitors each tool identified, how many of those records were complete and real when you spot-checked twenty of them, and how many conversations you actually started. That third number is the one that pays rent. It's also where Beam is structurally different, because a drafted reply in your voice removes the step where most founders stall. The mechanics of acting on identification are covered in our pillar guide.
FAQ
Is Beam better than RB2B? Depends on your traffic and team. RB2B fits US-heavy traffic with an SDR team working Slack alerts. Beam fits founders and small teams who want identification plus drafted outreach at flat pricing. Run both free plans and let your traffic decide.
Is Beam cheaper than RB2B? At every paid tier, yes. Beam's plans are $19 and $49 a month flat. RB2B's paid plans run $79 to $399+ a month on credits, with overage charges of 25 to 45 cents per resolution.
Does RB2B work outside the US? RB2B's person-level identification is limited to US traffic. Non-US visitors are not resolved to individuals.
Can Beam send outreach automatically? No, deliberately. Beam drafts the message; you send it manually from your own account in one click. Zero automation on your side means zero platform ban risk.
both tools have free plans. only one drafts the hello. get started free →