Beam vs Leadfeeder (2026): Person or Company Level?
We make Beam, so treat this comparison accordingly. We've kept it factual, with pricing current as of July 2026, and we're upfront about where Leadfeeder is the stronger choice, because it sometimes is.
The Beam vs Leadfeeder question comes down to one word: who. Leadfeeder tells you which company visited your site. Beam tells you which person did, and then helps you say hi to them. Those sound similar and lead to completely different workflows.
TL;DR: Choose Leadfeeder if you run account-based sales with a team, sell into Europe, and want mature company-level intelligence wired into your CRM, from €99 a month billed annually. Choose Beam if you're a founder or small team that wants to know the actual human on your pricing page and get a drafted, personal reply to send them, from $0.
What Leadfeeder Does Well
Leadfeeder, now part of Dealfront, is the most established name in company-level identification. It matches visitor IPs to organizations, scores accounts by on-site behavior, and syncs two-way with your CRM. The Dealfront platform tier (€399 a month) adds a large European B2B database with contact details, and the company's GDPR posture is built for EU operations, which matters if European traffic is your market. For a mid-market team running account-based plays, it's a mature, proven system. We compared it against the other big person-level player in our RB2B vs Leadfeeder referee page.
The costs to know about: paid plans start at €99 a month billed annually, and month-to-month billing runs about 40 percent higher (roughly €165). The free plan identifies up to 100 companies a month but keeps data for only 7 days.
What Beam Does Differently
Beam starts where company-level tools stop. Knowing "Acme visited" still leaves the real work: figuring out who at Acme, finding them, and writing something worth their reply. Beam identifies the person directly, with a published average of 60 to 80 percent of visitors identified, matches their active social profiles across LinkedIn, X, and 10+ platforms, and drafts the outreach in your voice from their recent posts. You send it yourself in one click, from your own account. The full mechanics are in our person-level identification guide.
Setup is one line of HTML on any stack, with the first identified visitor typically inside 30 minutes (setup guide here). Pricing is flat and public: $0 for 10 identified visitors a month, $19 for 50, $49 for unlimited.
Beam vs Leadfeeder: Side-by-Side
| Beam | Leadfeeder (Dealfront) | |
|---|---|---|
| Identifies | The person | The company |
| Free plan | 10 identified visitors/mo, outreach included | 100 companies/mo, 7-day data retention |
| Paid entry | $19/mo | €99/mo billed annually (~€165 monthly) |
| Top tiers | $49/mo unlimited | Scales to €1,199+/mo by volume; €399/mo Platform adds database |
| Outreach | AI-drafted, human-sent | Not included |
| Contact discovery | Auto-matched socials, 10+ platforms | Database lookup of company employees |
| CRM | HubSpot, Salesforce, Pipedrive, webhook, CSV | Deep two-way CRM integrations |
| Best for | Founders, small teams | Account-based mid-market teams, EU focus |
| Compliance | GDPR and CCPA compliant, data never resold | Strong GDPR posture, EU heritage |
Figures from vendor pages and pricing research, July 2026.
The Honest Fit Test
Ask one question: when a great account shows up in your feed, what happens next in your company? If the answer is "the signal routes to a rep who owns that territory and works it through our CRM playbook," Leadfeeder fits that machine, and Beam would be the wrong shape. If the answer is "I see it, and I should probably message them personally," then company-level data just gives you homework, and Beam does the homework for you. The broader decision framework, including how identification methods differ under the hood, is in our website visitor identification guide.
FAQ
What's the main difference between Beam and Leadfeeder? Leadfeeder identifies visiting companies; Beam identifies the individual person and drafts your outreach to them. Company-level suits account-based sales teams, person-level suits direct founder-led outreach.
Is Beam cheaper than Leadfeeder? Yes. Beam's paid plans are $19 and $49 a month flat, with a free plan. Leadfeeder starts at €99 a month billed annually, about €165 if paid monthly.
Does Leadfeeder tell you which person visited your site? No. Leadfeeder identifies the company, then offers employee contact data from its database as a separate lookup. It doesn't know which specific employee was on your site.
Can I run Beam and Leadfeeder together? Yes, both are single script installs, and their free plans make a side-by-side trial free. Compare what each identifies on your traffic for two weeks before paying for either.
a company name is a puzzle. a person's name is a conversation. see who's actually on your site. get started free →