RB2B vs Leadfeeder: Which Should You Pick in 2026?
RB2B vs Leadfeeder looks like a head-to-head comparison, but it's really a category question in disguise. The two tools answer different questions. Leadfeeder tells you which companies visited your site. RB2B tells you which people did. Once you know which question your sales process actually needs answered, most of the decision makes itself.
This comparison covers both tools honestly, with pricing and coverage figures current as of July 2026, and ends with a third option that neither side of this matchup will tell you about.
TL;DR: Pick Leadfeeder (now part of Dealfront) if you run account-based sales, want reliable company-level data with strong European coverage, and have €99+ a month for tooling. Pick RB2B if your traffic is heavily US-based, you want individual names instead of company logos, and you have an SDR motion ready to work the list. If you want person-level identification plus the outreach handled, at founder pricing, test Beam alongside either.
The Comparison at a Glance
| RB2B | Leadfeeder (Dealfront) | |
|---|---|---|
| Identifies | Individual people | Companies |
| Geographic strength | US only for person-level | Global, especially strong in Europe |
| Free plan | 150 resolutions/mo, company-level only | 100 identified companies/mo, 7-day data retention |
| Paid entry | $79/mo (300 resolutions) | €99/mo billed annually (+40% if monthly) |
| Higher tiers | $149–$399+/mo, credit-based | Scales to €1,199+/mo by volume; €399/mo Platform tier adds B2B database |
| Reported coverage | 5–20% of US traffic person-level (35–45% on Pro+) | Company-level IP matching, strongest on office networks |
| Delivery | Slack-first, real-time alerts | Dashboard, CRM sync, two-way integrations |
| Outreach | Not included | Not included |
Figures from vendor pages and independent pricing research, July 2026.
What Each Tool Actually Does
Leadfeeder: account intelligence for teams
Leadfeeder is the veteran of company-level identification. It matches visitor IPs to a company database, scores accounts by behavior, and pushes qualified companies into your CRM with two-way sync. Since merging into Dealfront, it also connects to a large European B2B database, and its GDPR posture is built for EU operations. The paid plans include firmographics and employee contact details, which is how you bridge from "Acme visited" to "here's someone at Acme to email."
The limits are structural. Company-level means you know the account, not the person who was reading your pricing page. On the free plan, data disappears after 7 days. And billing favors annual commitment: €99 a month billed annually becomes roughly €165 month-to-month.
RB2B: names, not logos, if you're in the US
RB2B flipped the category by resolving individual visitors: name, LinkedIn profile, and on higher tiers business email. Alerts land in Slack in real time. For a US SaaS with outbound reps, that's a genuinely different signal from company-level tools, because the guesswork of "who at this company should I contact" disappears.
The tradeoffs, covered in more depth in our RB2B alternative breakdown: person-level resolution only works on US traffic, standard plans identify roughly 5 to 20 percent of that traffic, credits don't roll over, and independent reviews flag lead quality noise like bot traffic and incomplete profiles. And once you have the name, the outreach work is entirely yours.
The Real Decision: Person or Company, and Then What?
The person vs company distinction (explained fully in our guide to person-level visitor identification) maps to how you sell. If your motion is account-based, with reps covering territories and multiple stakeholders per deal, company-level data feeds that machine and Leadfeeder is built for it. If your motion is direct and individual, seeing that a specific founder read your pricing page twice, person-level is the only signal that matters, and Leadfeeder simply doesn't produce it.
But there's a second question neither tool answers: what happens after identification? Both tools end at the list. Someone still has to find the person's active channel, read their context, write a message, and send it. For a sales team, that's an SDR's job description. For a founder, it's the reason most visitor identification subscriptions quietly die after two months.
The Third Option: Beam
Beam exists for exactly that gap. It identifies visitors at the person level, with a published average of 60 to 80 percent of visitors, then does the part both RB2B and Leadfeeder leave to you: it auto-matches each visitor's social profiles across LinkedIn, X, and 10+ platforms, and drafts a reply in your voice based on what they've been posting. You review and send from your own account in one click. No automation on your side, GDPR and CCPA compliant, and your data never gets resold.
Pricing is founder-shaped: free for 10 identified visitors a month with the AI outreach included, $19 for 50, $49 for unlimited. Setup is one line of HTML and about 30 minutes to your first identified visitor, as covered in the setup guide. Vendor match rate claims, including ours, should be tested, not trusted: all three tools have free plans, so the smartest move in this entire comparison is running your own two-week test on your own traffic.
Verdict by Situation
If you're a mid-market team doing account-based selling with European traffic, Leadfeeder is the safer pick. If you're a US-heavy SaaS with SDRs who live in Slack, RB2B fits your workflow. If you're a founder or small team that needs the identification AND the outreach handled without a $79 to $199 monthly bill, start with Beam's free plan and let your own traffic decide.
FAQ
Is RB2B better than Leadfeeder? Neither is better; they answer different questions. RB2B identifies individual people but only on US traffic. Leadfeeder identifies companies globally with strong European coverage. Match the tool to whether your sales process works accounts or individuals.
Does Leadfeeder show individual visitor names? No. Leadfeeder identifies companies, then provides employee contact details from its database as a separate step. It doesn't tell you which specific person visited your site.
Is there a cheaper alternative to RB2B and Leadfeeder? Beam's paid plans start at $19 a month versus RB2B's $79 and Leadfeeder's €99 (billed annually). Beam identifies visitors at the person level and includes AI-drafted outreach, and has a free plan with no card required.
Can I use more than one visitor identification tool at once? Yes, and during evaluation you should. Each tool is one script tag. Run two or three free plans in parallel for two weeks and compare what each actually identifies on your traffic mix.
skip the logo, meet the person. beam shows you who's on your site and drafts the hello. free to start, no card needed. get started free →